Cangshan Cutlery
Shopify CRO and storefront build
Cangshan: 39.6% higher conversion rate after its Shopify launch
Shoppers choosing a Cangshan knife set compare materials, construction and what each set includes. We planned the Shopify conversion work around that comparison. In the 30 days after the August 11, 2026 launch, more shoppers bought, even though fewer visited.