The shopping journey
Funnel from landing to purchase, reviewed template by template: homepage, collections, product pages, cart, and checkout. Special attention to whether product pages help customers compare, choose, and commit.
Shopify CRO Audit
Stop guessing what to fix first. Get a ranked plan you can build in two weeks.
A fixed-price audit for established Shopify brands. We find where shoppers get stuck, trace it to the systems underneath, and hand you a 30–90 day roadmap your team or ours can build.
Book a 20-minute fit call20 minutes, free. If the audit isn’t right for you, we’ll say so on the call. Implementation is scoped separately, only if you want it.
Where shoppers get stuck.
- Discovery
- Product decision
- Add to cart
- Checkout
The systems underneath
- Performance
- Measurement
- Theme & apps
- Product data
One prioritized, buildable plan
- Duration
- Ten business days
- Price
- $2,899, fixed
- Deliverable
- A prioritized 30-90 day roadmap
The problem
You have traffic. You’re not sure what’s limiting it.
Most brands that come to us aren’t short on ideas. They’re short on certainty about which idea matters most:
- A backlog of “CRO ideas” with no agreed first move
- Shopify, GA4, and your ad platforms each reporting a different number
- Product pages that show the product but don’t help people choose
- A redesign that looked great but didn’t sell more
- Mobile performance that feels slow, with nobody able to say what it’s costing
Adding more changes won’t solve this. A single conversion rate won’t either.
The useful picture is the full journey, from discovery to product decision to add to cart to checkout, and the technical causes underneath each stage.
What the audit covers
Your store, as one connected system.
Over ten business days, we investigate your store as one connected system, not a checklist of isolated UX issues.
Performance shoppers actually feel
Real-user Core Web Vitals on your highest-value templates, with the specific technical causes. Not a vanity speed score.
Measurement you can trust
Shopify Analytics against GA4, plus pixels, customer events, and consent behavior. If the numbers can’t be trusted, every decision built on them is a guess, and that becomes a finding, not a footnote.
Technical structure underneath
Theme and app architecture, catalog and product-data quality, structured data, and the constraints that decide what is cheap to fix versus what needs a larger change.
Every finding is scored by
- Revenue impact
- Effort
- Confidence
- Risk
What you leave with
A plan someone can build from.
This is not a report of observations. Every finding connects to a fix, and the document is written so someone can start building from it next week.
The plan is yours either way
Funnel and performance baselinesso progress can be measured from day one
Evidence-backed findingseach tied to a specific template, journey stage, and supporting data
A prioritized 30-90 day roadmapwhat to fix, in what order, and how to measure whether each fix worked
Measurement noteswhich numbers you can rely on and which need repair before any testing starts
A live findings reviewwith your team, recorded so you can share it internally
How it works
Two weeks. A clear sequence.
20 minutes, free
Fit call
We talk through what you’ve already tried, what the problem is costing you, who would approve the work, and whether there’s budget to implement. If the audit isn’t the right next step, we’ll tell you on that call.
Day 1
Kickoff
A one-hour working session, plus collaborator access to Shopify and read access to your analytics.
Week 1
Baseline
We map the funnel, verify the measurement, profile performance, and review your key templates before recommending anything.
Week 2
Investigate and prioritize
We dig into the highest-consequence friction, trace it to its causes, and score every fix.
End of Week 2
Findings review
We walk you through what we found, what it’s likely costing you, and what to fix first. The plan is yours either way.
Separately scoped, your choice
Implementation
If you want us to build, we send a scoped proposal for a bounded sprint. If you’d rather use your internal team or another partner, the audit stands on its own. No lock-in.
Who this is for
Enough traffic. A team ready to act.
A good fit if you:
- Run an established Shopify or Shopify Plus brand with meaningful traffic and revenue
- Have a team that can act on findings this quarter
- Suspect something is holding conversion back but can’t say for sure what
- Want a buildable plan, not another audit that never turns into shipped work
Not a fit if you:
- Are pre-launch or have minimal traffic
- Mainly want a visual restyle or a new theme
- Need a guaranteed lift figure before anyone has looked at your data
- Have no owner, no developer capacity, and no budget to implement findings
We’d rather tell you that on the fit call than after you’ve paid.
What we will not do
No lift promises. No default redesign.
- Promise a conversion lift before we’ve seen the store, the data quality, and what can realistically be changed
- Treat a redesign as the default answer
- Sell hours, unlimited tickets, or a vague “CRO retainer”
- Hand you a 40-page best-practices PDF
- Recommend a testing program on numbers nobody trusts
Anyone who quotes you a lift figure in the first call is guessing.
What we can commit to: by the end of two weeks, you’ll know where shoppers are getting stuck, what it’s worth fixing, and in what order.
Why Configurate
The people who diagnose are the people who build.
Most CRO advice stops at the recommendation. Most dev shops build whatever they’re handed. Configurate does both: we identify the conversion problem and engineer the fix, across storefront, performance, tracking, catalog, and Shopify’s platform itself.
Every recommendation in your plan has already been checked against what your theme, apps, and data can realistically support, so you won’t get a slide deck full of ideas that turn out to be unbuildable.
Pricing
$2,899, fixed.
Ten business days. Everything listed above. No hourly billing, no surprise add-ons.
Implementation is scoped separately, and only if you want it.
Book a 20-minute fit callFAQ
Before we talk.
Do we have to hire you for implementation?
No. Many teams give the plan to their in-house developers or an existing agency. Many others ask us to build the first sprint because we already know the codebase and the ranking. Both are fine.
What do you need from us?
Collaborator access to Shopify, read access to analytics, a one-hour kickoff, one point person for questions, and a one-hour findings review.
What if our analytics are a mess?
That’s common, and it’s one of the first things we assess. Untrustworthy measurement is a finding, not a blocker. The plan will say what has to be made reliable before testing starts.
How is this different from a standard CRO audit?
A typical audit looks at page design. We look at design and the systems underneath it: performance, tracking, theme and app architecture, and product data. Conversion problems often live in the plumbing.
Can you guarantee a conversion lift?
No, and no honest partner can before seeing your data. What we commit to is evidence, a plan ranked by impact, and a way to measure each fix against your own baseline.
We already work with an agency. Does that matter?
No. We work alongside agencies and in-house teams. The plan is written so whoever builds it can start from it.
Do we need Shopify Plus?
No. The audit works for standard Shopify and Plus. What matters is enough traffic that conversion work is worth the fee.
How soon can we start?
After a fit call and a short access checklist. We run a limited number of audits at a time, so the calendar is finite on purpose.
Your next step
Before you redesign, find out what’s actually broken.
Book a 20-minute fit call. If the audit is the right next step, you’ll know on that call. If it isn’t, we’ll tell you.
Book a 20-minute fit call$2,899, fixed. Two weeks. The plan is yours, whether we build it or not.