How we work - Diagnose. Build. Measure.
Find what’s stopping shoppers from buying, fix it in your theme, and measure whether it worked. One engineer owns all three steps, so nothing gets lost in a handoff.
Diagnose
It starts with a free 20-minute call. We talk through what you’ve tried, what you suspect is holding conversion back, and what your team could act on this quarter.
The Shopify CRO Audit takes 10 business days. We map the funnel from landing page to checkout, check that Shopify, GA4 and your ad platforms report the same numbers, measure how fast your pages feel on a phone, and review your theme, apps and product data.
You get evidence-backed findings and a 30–90 day roadmap ranked by impact, effort and risk, walked through live with your team. $2,899, fixed, paid 50% to book and 50% on delivery.
Included in this phase
- Funnel baseline
- Tracking reconciliation
- Mobile speed profile
- Product page review
- Theme and app review
- Ranked roadmap
Build
The plan is yours either way. Hand it to your in-house developers or your agency, or ask us to build it. If we build, you get a scoped proposal for a bounded sprint before any work starts.
We work on a copy of your live theme, so nothing reaches shoppers until you’ve previewed and approved it. Typical work includes product pages that help people compare and choose, collection filters, cart improvements, and the slow scripts and app conflicts underneath.
New sections ship with documentation, so your team can run the store without waiting on a developer.
Measure
Every change is measured against the baseline we set at the start. We test on mobile and desktop before launch and check that tracking still records what it should afterward.
We report what moved and what didn’t. A before-and-after comparison isn’t an A/B test, so we say what the numbers can and can’t show, and we only recommend testing once your traffic and your data support it.
Then we pick the next priority from what the data shows, not from a best-practices list.
What we won’t do
- Guarantee a lift. No honest partner can promise a number before seeing your data.
- Default to a redesign. Fix first. Redesign later, if the evidence calls for it.
- Sell hours. Fixed prices and scoped sprints, not a vague CRO retainer.
- Test on numbers nobody trusts. If Shopify, GA4 and your ad platforms disagree, we fix that first.
What we believe - The principles behind every project.
Configurate is a founder-led Shopify conversion studio. The person who diagnoses your store is the person who builds the fixes, and every change is measured against your own baseline.
- Evidence first. Every recommendation ties to a specific page, funnel stage and data point. Not a best-practices checklist.
- Numbers you can trust. We make sure Shopify, GA4 and your ad platforms agree before anyone runs a test. Messy data is a finding, not a blocker.
- Fixes below the page. Slow scripts, app conflicts and messy product data cost sales too. We fix them in the code.
- One engineer, start to finish. No handoff from strategist to junior developer. You work directly with Colin, who has 15 years of engineering experience.
- Changes your team can run. New sections ship with documentation, so your team keeps improving the store without waiting on a developer.
- No guarantees we can’t keep. We never promise a conversion lift before seeing your data. We promise evidence, a ranked plan and honest measurement.
Before you redesign, find out what’s actually broken.
20 minutes. No pitch deck. Tell us what’s happening with your store, and we’ll say where we’d look first and whether we’re the right fit.
Prefer email? Write to colin@configurate.com.