Case studyShopify CRO and storefront build
Cangshan Cutlery
Net sales up 23.8% in the first 30 days, even with 21.4% fewer sessions.
Case study
For established Shopify and Shopify Plus brands
Convert more of the Shopify traffic you already have.
You’re already paying for the traffic. We find where shoppers drop off, including the slow apps, broken tracking and theme code they never see, then build the fixes and measure the results. You work directly with one senior Shopify engineer.
How we work - Understand the problem.
Build the solution.
Configurate is a founder-led Shopify conversion studio. The person who diagnoses your store is the person who builds the fixes, and every change is measured against your own numbers.
- Evidence first. Every recommendation points to a specific page, a step in the shopping journey and the data behind it. Not a generic checklist.
- Numbers you can trust. Shopify, Google Analytics and your ad platforms rarely agree. We find out why before anyone makes decisions from them. Messy data is a finding, not a blocker.
- Fixes behind the page. Slow scripts, app conflicts and messy product data cost sales too. We fix them in the code.
- One engineer, start to finish. No handoff from strategist to junior developer. You work directly with Colin, who has 15 years of engineering experience.
- Changes your team can run. New sections ship with documentation, so your team keeps improving the store without waiting on a developer.
- No guarantees we can’t keep. We never promise a sales increase before seeing your data. We promise evidence, a clear plan and honest measurement.
Our work
More sales from the traffic these stores already had.
Case studyCangshan Cutlery results
- Net sales
- +23.8%
- Net sales
- Conversion rate
- +39.6%
- Conversion rate
- Store visits
- −21.4%
- Store visits
Shopify data for the 30 days after the August 11, 2026 launch, compared with the 31 days before it.
Cangshan needed a new storefront, not just an audit. We started the way an audit does: record where things stand, check the tracking and find where shoppers drop off. The store ran on a 2020 theme that the marketing team couldn’t update without a developer, so rebuilding it was part of the fix.
Who you’ll work with - Colin Stuckenschneider
Founder and Shopify engineer
Colin has 15 years of engineering experience, 9 of them working with Shopify. He built and runs two Shopify apps of his own, Lumi and CartBloom, and built Cangshan Cutlery’s current Shopify storefront. You talk to him on the first call, and he does the research, walks you through what he found and writes the code.
- Lumi: catalog content app, 2026
- CartBloom: save-for-later cart app
- Cangshan Cutlery: Shopify Plus storefront, 2026
Find what’s costing you sales. Fix it. Measure it.
Start with a fixed-price audit, or go straight to building and measuring fixes with ongoing sprints.
Shopify CRO Audit
Know what to fix first
In 10 business days, we find where shoppers drop off and why, and rank the fixes by impact. $2,899, fixed.
- Drop-off and tracking check
- Evidence-backed findings
- 30–90 day plan, biggest fixes first
Ongoing Shopify CRO
Build the fixes, then prove what worked
Short, fixed-price rounds of work that improve your product pages, navigation and cart, plus the speed, tracking and product data behind them. Every change is measured against your own numbers.
AI Search Visibility
Show up accurately in AI answers
We check what ChatGPT, Copilot and Gemini say about your products, then fix the product data and pages they read.
Not sure where to start?
Most stores start with the audit
Don’t know what’s wrong yet? Start with the $2,899 CRO Audit. Already know what to fix? Start with ongoing CRO. Worried about what AI tools say about your products? Start with AI search.
Is this for you? - Honest about fit, before you spend a dollar.
A good fit if you
- Run an established Shopify or Shopify Plus brand with meaningful traffic.
- Spend on ads, but sales from that traffic have stalled.
- Have a team ready to act on findings this quarter.
Not a fit if you
- Are pre-launch or have very little traffic.
- Want a new look before anyone has checked what’s actually broken.
- Need a guaranteed sales increase before anyone has seen your data.
Before you redesign, find out what’s actually broken.
20 minutes. No pitch deck. Tell us what’s happening with your store, and we’ll say where we’d look first and whether we’re the right fit.
Prefer email? Write to colin@configurate.com.