Shopify CRO and storefront build
Case study
Cangshan Cutlery
Net sales up 23.8% in the first 30 days, even with 21.4% fewer sessions.
For established Shopify and Shopify Plus brands
Convert more of the Shopify traffic you already have.
You’re paying for the traffic. We find where shoppers drop off, rank the fixes by impact, and build and measure them with your team. You work with one senior Shopify engineer from diagnosis to launch.
How we work - Understand the problem.
Build the solution.
Configurate is a founder-led Shopify conversion studio. The person who diagnoses your store is the person who builds the fixes, and every change is measured against your own baseline.
- Evidence first. Every recommendation ties to a specific page, funnel stage and data point. Not a best-practices checklist.
- Numbers you can trust. We make sure Shopify, GA4 and your ad platforms agree before anyone runs a test. Messy data is a finding, not a blocker.
- Fixes below the page. Slow scripts, app conflicts and messy product data cost sales too. We fix them in the code.
- One engineer, start to finish. No handoff from strategist to junior developer. You work directly with Colin, who has 15 years of engineering experience.
- Changes your team can run. New sections ship with documentation, so your team keeps improving the store without waiting on a developer.
- No guarantees we can’t keep. We never promise a conversion lift before seeing your data. We promise evidence, a ranked plan and honest measurement.
Our work
Client results reported honestly, including what didn’t improve, and the Shopify apps we build and run ourselves.
Shopify app development
Our app
Lumi
Lumi is our Shopify app that finds missing alt text, SEO titles and descriptions in your catalog, then drafts fixes you review before anything goes live.
Shopify app development
Our app
CartBloom
CartBloom is our Shopify app that lets shoppers save items for later, shown directly below the cart where they don’t get forgotten.
Find what’s costing you sales. Fix it. Measure it.
Start with a fixed-price audit, or go straight to building and measuring fixes with ongoing sprints.
Shopify CRO Audit
Know what to fix first
In 10 business days, we find where shoppers drop off and why, and rank the fixes by impact. $2,899, fixed.
- Funnel and tracking check
- Evidence-backed findings
- Ranked 30–90 day roadmap
Ongoing Shopify CRO
Build the fixes, then prove what worked
Scoped, fixed-price sprints that improve product pages, navigation and cart, built in your theme and measured against your own baseline.
Store speed
Faster pages on phones
We find the apps, scripts and heavy images slowing your product pages, fix the causes, and measure the result.
AI Search Visibility
Show up accurately in AI answers
We check what ChatGPT, Copilot and Gemini say about your products, then fix the product data and pages they read.
Product data
Product details shoppers can compare
We structure specs, sizes and options so filters, comparisons and product pages answer shoppers’ questions.
Is this for you? - Honest about fit, before you spend a dollar.
A good fit if you
- Run an established Shopify or Shopify Plus brand with meaningful traffic.
- Spend on acquisition, but your conversion rate has stalled.
- Have a team ready to act on findings this quarter.
Not a fit if you
- Are pre-launch or have very little traffic.
- Mainly want a visual restyle or a new theme.
- Need a guaranteed lift number before anyone has seen your data.
Built on Shopify and the tools around it.
We work inside your theme, apps and stack, from Shopify’s own tools to the email, content and hosting platforms around it.
Before you redesign, find out what’s actually broken.
20 minutes. No pitch deck. Tell us what’s happening with your store, and we’ll say where we’d look first and whether we’re the right fit.
Prefer email? Write to colin@configurate.com.