Case studyBeauty retailer
A beauty retailer tested showing alternatives on sold-out products. The test version earned 22.5% more revenue per session than the original.
A/B testing and conversion optimization
Shopify CRO for established Shopify and Shopify Plus brands
Turn more of your Shopify traffic into sales.
You already pay for the traffic. Our Shopify conversion rate optimization finds what’s stopping customers from buying, from slow apps to broken tracking. Then we build the fixes and show you what changed.
How we work - Find the problem.
Build the fix.
Configurate is a founder-led Shopify CRO consultancy. The person who finds the problem builds the fix, and every change is measured against your own numbers.
Evidence first
Every recommendation points to a real page, a real step in how customers buy and the data behind it. No generic checklists.
Numbers you can trust
Shopify, Google Analytics and your ad platforms rarely agree. We find out why before you make decisions from them. Messy data is a finding, not a blocker.
Fixes behind the page
Slow scripts, app conflicts and messy product data cost you sales too. We fix them in the code.
One engineer, start to finish
No handoffs to a junior developer. You work directly with Colin, who has 15 years of engineering experience.
Changes your team can run
New sections come with simple docs, so your team can keep improving the store without waiting on a developer.
No guarantees we can’t keep
We never promise a sales increase before we see your data. We promise evidence, a clear plan and honest results.
Case studies
Client results, with how each one was measured.
Case study
Who you’ll work with - Colin Stuckenschneider
Founder and Shopify engineer
Colin has 15 years of engineering experience, 9 of them on Shopify. He built and runs two Shopify apps, Lumi and CartBloom. You talk to him on the first call. He does the research, walks you through what he found and writes the code.
Shopify CRO services
Find what’s costing you sales. Fix it. Measure it.
Start with a fixed-price audit, or go straight to building fixes with ongoing sprints.
Shopify CRO Audit
Know what to fix first
In 15 business days, find out where customers drop off and why, with every fix ranked by impact. $2,899, fixed.
See the Shopify CRO AuditOngoing Shopify CRO
Build the fixes and see what worked
Short, fixed-price sprints on your product pages, navigation and cart, plus the speed, tracking and product data behind them. We measure every change against your own numbers.
- Product pages
- Navigation
- Cart
- Site speed
- Tracking
- Product data
AI Search Visibility
Show up accurately in AI answers
See what ChatGPT, Copilot and Gemini say about your products. Then we fix the product data and pages they read.
See AI Search VisibilityNot sure where to start?
Start with a 20-minute call
Tell Colin what you’re seeing. If the cause isn’t clear yet, the audit is usually the first step. If you already have a list of fixes, ongoing CRO is.
Book a free 20-minute call
Is this for you? - We’ll tell you if we’re not the right fit.
Your first call is free. If now isn’t the right time, we’ll say so.
A good fit if
- You run an established Shopify or Shopify Plus store with steady traffic.
- You pay for traffic, but sales have stalled.
- Your team is ready to make changes this quarter.
Not a fit if
- You haven’t launched yet, or traffic is still low.
- You want a new look before you know what’s broken.
- You need a guaranteed sales increase up front.
Free 20-minute call
Find out what’s broken before you redesign.
Tell us about your store. We’ll tell you where we’d start and whether we’re the right fit.
Prefer email? Write to us at hello@configurate.com.
You describe the store
Share what you’ve tried, what you think is holding sales back and what your team can take on this quarter.
We tell you where we’d start
You get a straight answer from the engineer who would do the work, not a sales rep.
You decide what’s next
If we’re not the right fit, or the timing is off, we’ll tell you on the call.