For established Shopify brands that want to be accurately represented when shoppers ask AI tools for product advice.
See what you getShopify AI Search Visibility & Agent-Ready Catalog
Shoppers now ask ChatGPT, Copilot, Google AI Mode and Gemini what to buy. Those answers draw on your product data, your pages and what other sites say about you. We check what AI channels can see from your store, fix the product data and pages they rely on, and measure where you show up.
Eligible Shopify products are already shared with AI channels through Shopify Catalog and Agentic Storefronts. Shopify standardizes your titles, descriptions, options, images, price and availability, then agents compare them against competing products. Missing attributes, variants split into separate products, facts stored only in images or custom fields that are not mapped all make a product harder to match to a shopper’s question. Separately, AI search answers cite pages they can retrieve that answer the question being asked.
We start from what each channel can actually read, then fix the data and pages in priority order. Every change is approved by your team before it is published.
Review the Agentic sales channel in Shopify admin: eligibility, ineligible products and their stated reasons, channel mapping, direct checkout settings per channel, and the Google & YouTube channel for AI Mode and Gemini. Confirm B2B, password or login rules are not hiding products you want listed.
Audit titles, descriptions, product category, options and variants, identifiers such as GTIN, images, price, compare-at pricing and availability. Map facts held in metafields, metaobjects or tags, and group separate products that should be variants. Shipping speed and return terms are checked against the real buying journey.
Check robots.txt and edge or bot-protection rules for the crawlers that feed AI search, including OAI-SearchBot for ChatGPT search and Googlebot for AI Overviews and AI Mode. Review Shopify’s generated agents.md and llms.txt files, and confirm structured data matches what the page shows.
Identify the buyer questions shoppers ask about your category, then improve the product, collection, comparison and guide pages that should answer them, using approved facts. We also note where third-party reviews and mentions are missing, since AI answers often rely on sources you do not own.
Run a fixed set of unbranded buyer questions across AI tools and record brand mentions, product recommendations, citations of your pages and factual errors separately. Set up AI referral reporting in your analytics and note where those referrals are undercounted.
The scope covers the channels and markets Shopify currently supports for your store. Catalog fixes beyond the agreed priority list, new content production and ongoing monitoring are quoted separately.
A bounded review comes first, so you see the gaps and the order of fixes before committing to implementation.
Pick the products, collections and buyer questions that matter commercially. Confirm access and who approves changes.
Record how AI tools answer those questions today and what Shopify reports about your catalog eligibility, before anything changes.
Review catalog mapping, product attributes, crawl access and the pages that should answer each question. Rank findings by likely impact and effort.
Implement approved changes to product data, mappings, templates and content. We use preview themes and your approval before anything goes live.
Repeat the same questions under the same settings over several weeks, and report changes with their denominators rather than single answers.
Pricing depends on catalog size and the number of channels and questions in scope. We quote after a short call.
A fixed-scope review of channel eligibility, product data, crawl access and priority pages, with a visibility baseline and a ranked fix list.
Quoted after a call.
We build the agreed fixes: catalog mapping, variant grouping, attribute and metafield cleanup, template and structured data changes, and page improvements.
Quoted per scope. Does not require the review.
Monthly re-runs of your buyer questions, catalog eligibility checks and a short report of what changed and what to fix next.
Quoted per month.
I’m Colin, founder of Configurate and a Shopify + AI product engineer with more than 15 years of experience. I help brands understand what’s limiting their store, decide what to tackle next, and build the solution.
You work directly with Colin Stuckenschneider, founder of Configurate, who has 15 years of engineering experience. Configurate also builds Lumi, a Shopify catalog app. We do not run client store data through AI tools without your permission.
No. Eligible Shopify products are already discoverable through Shopify Catalog at no extra cost, and you do not need us to switch it on. This service is about how accurately and completely your products are represented once they are there, and whether your pages are cited.
No. Recommendations depend on the shopper’s question, their context and each platform’s selection behavior, which no consultancy controls. Platforms say ranking can draw on data quality, relevance, availability, price and engagement. We improve what you control and measure the result honestly.
It overlaps. Crawl access, clear pages and accurate structured data help both. The difference is the product catalog that AI channels read directly, and measuring mentions and recommendations in answers rather than only rankings.
Google says no special files or markup are required to appear in AI Overviews or AI Mode. Shopify already generates agents.md and llms.txt for stores. We check that what they say is accurate and focus on product data and pages, where the evidence is stronger.
We repeat a fixed set of buyer questions under consistent settings over several weeks, and record brand mentions, recommendations, page citations and factual errors separately. AI referrals in analytics are reported too, with the caveat that many are recorded as direct traffic.
ChatGPT and Microsoft Copilot through Shopify Catalog, Google AI Mode and Gemini through the Google & YouTube channel, and AI search answers more broadly. Channel availability depends on your store’s eligibility and markets, and it changes, so we confirm it at the start.
Tell us your store, your main product categories and two or three questions your shoppers ask before buying.
We will reply with how we would scope the review.