Configurate is a Shopify strategy and engineering consultancy that helps established ecommerce brands improve how customers shop and how their teams work.
Founded by Colin Stuckenschneider, Configurate connects strategy with hands-on implementation across storefront UX, conversion optimization, development, analytics, and AI workflows.
We identify what needs attention, prioritize the work, and build the improvements. Each engagement focuses on your business goals and the systems your team needs to support them.
We review your storefront, analytics, and supporting systems to identify what is limiting sales or creating unnecessary work. You get a prioritized roadmap that accounts for business impact, implementation effort, and dependencies.
We find where shoppers struggle and improve product discovery, merchandising, product pages, and the path to purchase. We measure changes and use controlled experiments where traffic and measurement quality support them.
We build and improve Shopify themes, custom features, and content systems your team can manage. Ongoing engineering supports maintenance, new functionality, and continued improvement after launch.
We address slow shopping journeys, technical SEO issues, and gaps in measurement. The work helps customers navigate your store and gives your team a clearer view of what needs attention.
We connect applications, improve catalog data, and reduce repetitive work through integrations and practical AI workflows. Review controls, quality checks, and operational ownership are part of the design.
You work directly with Colin from discovery through delivery. He brings more than 12 years of engineering experience to the technical decisions and implementation behind your project.
Recommendations account for your platform, budget, and team’s ability to maintain the solution. Configurate can take the work from diagnosis and prioritization through development, validation, and launch.
Commerce problems often span the shopping experience and the systems behind it. Configurate works across both, from product comparisons and merchandising to custom applications, integrations, and catalog workflows.
Reusable sections, structured content, and clear documentation help your team manage routine updates. The goal is a storefront your marketing and merchandising teams can operate with confidence.
We define success measures appropriate to the project and review the available baseline. Release checks and post-launch evaluation help you understand what changed, what the evidence shows, and where to focus next.
Configurate supports teams that need senior technical judgment and hands-on delivery:
Colin Stuckenschneider is the founder of Configurate and a Shopify and AI product engineer with more than 12 years of experience. His work spans storefront UX, conversion optimization, catalog workflows, and production systems.
His experience includes work involving brands such as Cangshan Cutlery, Everly Health Solutions, Laird Superfood, European Wax Center, and Neiman Marcus, across Configurate engagements and his broader career.
Configurate reflects his approach to commerce work: understand the business problem, choose a practical solution, and stay involved through implementation. Maintainability, merchant control, and clear measurement guide the decisions along the way.
Configurate helped launch Cangshan’s new Shopify storefront in August 2026. The work connected clearer product information, knife-series comparisons, reusable content systems, and technical SEO.
A marketing team handbook documented how to manage the storefront’s content and merchandising features.
Built by Configurate, Lumi is a Shopify catalog application that combines AI-assisted drafting with merchant review and publishing controls. It brings product engineering and practical AI together around everyday catalog work.
Discover. Understand your business goals, current setup, customer experience, and constraints.
Prioritize. Identify the most valuable improvements and define the scope, dependencies, and success measures.
Build. Implement the agreed storefront or systems improvements.
Validate. Check functionality, usability, performance, and measurement relevant to the work.
Improve. Review results, document the system, and identify the next priorities.
You work directly with Colin throughout the engagement. Scope, milestones, communication expectations, and responsibilities are established as part of project planning.
| Detail | Information |
|---|---|
| Company | Configurate |
| Type | Founder-led Shopify strategy and engineering consultancy |
| Founder | Colin Stuckenschneider |
| Founder experience | More than 12 years in engineering |
| Website | configurate.com |
| Core offering | Shopify strategy, conversion optimization, and commerce engineering |
| Services | Diagnostics, CRO, Shopify development, ongoing engineering, performance, technical SEO, analytics, integrations, and AI workflows |
| Engagement models | Defined projects, diagnostics, ongoing retainers, and fractional technical support |
| Selected work | Cangshan Cutlery |
| Products built | Lumi |
| Client contact | Work directly with Colin |
| Pricing | Based on scope, technical complexity, and engagement model |
Configurate works with established Shopify and Shopify Plus brands that need help improving conversion, storefront functionality, or commerce operations. We also support agencies and internal teams that need senior technical expertise.
Yes. Colin is your primary technical partner, connecting discovery, strategy, and implementation throughout the engagement.
Yes. Configurate can build and validate the work identified through a diagnostic or planning engagement. Implementation scope and fees are agreed separately unless included in the original proposal.
Yes. We can improve templates, merchandising, performance, measurement, and integrations within your current store. A rebuild is considered when the requirements and existing architecture justify it.
Yes. Configurate works alongside marketing, product, and engineering teams and supports agencies with Shopify architecture, technical planning, and implementation.
Yes. Retainers and fractional technical support can cover continued development, maintenance, optimization, and technical planning. The scope and delivery cadence depend on your needs.
Fees depend on the work involved, technical complexity, and engagement model. A discovery conversation helps determine whether a diagnostic, defined project, or ongoing engagement is the right starting point.
Book a discovery call to discuss your goals, current setup, and the problem you want to solve. We’ll identify a practical next step and outline the scope.
Tell us where customers get stuck, what is slowing your team down, or what you want to build.
Book a Discovery Call