Shopify Revenue & Systems Diagnostic

Prioritize your Shopify backlog with evidence.

We investigate customer and operational problems in your store. You receive a roadmap with the evidence for each recommendation, the proposed work, and a plan to measure results.

Book a Diagnostic Call See a sample findings report

For established Shopify brands. We confirm scope, availability, pricing, and timing with you before work begins.

The problem

Know where customers get stuck and what to improve next.

We review your storefront, analytics, and technical setup to find the causes of stalled conversion or repeated support work. You receive recommendations ordered by likely impact, effort, and dependencies.

Conversion has stalled and your team needs clearer priorities.
Slow shopping journeys make it harder for customers to browse and buy.
Your analytics leave important questions about customer behavior unanswered.
Incomplete attributes and inconsistent product information make the catalog harder to manage.
Accumulated theme changes, apps, and integrations make new work difficult to scope.

Connect customer behavior, business goals, and technical findings before deciding what to build.

Review the evidence before choosing your next project.

We document the findings and explain the work each fix requires.

A connected system

Review the storefront and the systems behind it.

A slow product page, missing analytics events, inconsistent product data, and unclear merchandising can all affect the shopping experience. We review how these issues connect before recommending changes.

We connect commercial priorities with technical findings, weighing likely impact, effort, dependencies, and the evidence available. The roadmap explains the recommended work and how progress should be measured.

What's included

A connected review of your commerce systems.

Storefront and conversion

Review product discovery, product and collection pages, cart, and checkout journeys to identify customer friction.

Customer journeys and merchandising

Review navigation, information architecture, product comparisons, mobile journeys, and relevant competitor experiences.

Performance and technical SEO

Review real-user performance, Core Web Vitals, apps, scripts, crawlability, indexability, and structured data.

Analytics and measurement

Review measurement quality and funnel performance, define useful KPIs, and identify gaps in the data.

Catalog and product data

Assess category consistency, product attributes, content structure, and technical foundations for search and AI-assisted discovery.

Architecture and integrations

Review the systems and workflows behind the storefront, including dependencies, maintenance needs, and repeated manual work.

Deliverables

What you walk away with

Evidence-backed storefront, customer journey, and technical findings
Analytics and funnel review with measurement gaps identified
Performance and technical SEO findings
Catalog, product-data, and integration assessments
KPI definitions and a measurement plan
An implementation roadmap prioritized by likely impact, effort, and dependencies

Sample findings report

From finding to implementation

Illustrative example only. This is not a client finding or a revenue forecast. Your report uses evidence and baselines from your store.

01 / Duplicate purchase events

Example finding: a theme integration and an app both send the purchase event for the same order, making reported acquisition performance unreliable.

Evidence to include: Matched order and event IDs, redacted event payloads, consent state, and the affected integrations.
Commercial impact: More reliable return-on-ad-spend reporting before budget allocation. Revenue impact remains unquantified until validated.
Implementation path: Assign one purchase-event owner, remove the duplicate emitter, and validate transaction IDs and consent behavior against Shopify orders.

Example priority assessment

Impact: High: reporting integrity
Effort: Small: confirm integration scope
Confidence: High after event-level verification
Risk: Medium: preserve consent and attribution
Sequence: Days 1 to 30: establish trustworthy baselines

Acceptance: one expected purchase event per eligible order, with documented platform differences and no duplicated transaction IDs.

The process

How we plan and deliver your project.

Step 1
Understand
Review the customer experience, business goals, data, and technical setup.
Step 2
Investigate
Connect storefront, analytics, performance, catalog, and system findings with the evidence available.
Step 3
Prioritize
Agree on the work that matters most, including scope, dependencies, and measures of success.

Work directly with an experienced Shopify and product engineer. We confirm the access, scope, and schedule with your team before the review begins.

Who it's for

Review your existing store before committing to a rebuild.

This diagnostic is for you if:

You run an established Shopify or Shopify Plus store
Your backlog is growing and you need to decide what deserves attention
You want evidence before committing to a rebuild or integration project
You need a prioritized list of changes your team can implement

This is not for you if:

You are still validating demand and have little customer or storefront data
You need a single known bug fixed without a broader review
You need guaranteed revenue, rankings, or conversion results

A different starting point

Work with the engineer who reviews your store.

We check what your platform supports and what your team can maintain before recommending changes. You get a plan that accounts for your budget and explains how we will measure the work.

Choose the work your store needs.

Move from diagnosis to a prioritized roadmap, then into design, development, and validation with the same partner. Implementation is scoped separately, and you can also take the roadmap to your own team.

Engagement

Agree on the scope before work begins.

Shopify Revenue & Systems Diagnostic

Scope and timing agreed with your team

We define the review around your business goals, store complexity, and available data. Scope, availability, pricing, and timing are confirmed before work begins.

Get a prioritized roadmap that explains the evidence, the recommended work, and how progress should be measured.

Book a Diagnostic Call

After the diagnosis

What happens after the diagnosis is up to you.

Move from the roadmap into a scoped implementation project or ongoing engineering. Connect conversion improvements, performance work, analytics, and release QA around the priorities you agree on.

You can also hand the roadmap to your internal team or another partner. The findings, baselines, and recommendations are yours to use.

FAQ

Questions before we start.

How is this different from a CRO audit?

The diagnostic connects storefront and conversion findings with analytics, performance, product data, and technical architecture in one prioritized roadmap.

Will this change our live store?

The diagnostic focuses on reviewing your store and data. Any instrumentation changes require an agreed scope and approval before implementation.

What access do you need?

We agree on the Shopify, analytics, and relevant system access needed for your review before work begins.

Who does the work?

You work directly with an experienced Shopify and product engineer from discovery through delivery.

Is this only for Shopify Plus?

No. We review Shopify and Shopify Plus stores, accounting for the architecture and checkout options available in your setup.

Do we have to implement with you afterward?

No. The roadmap is yours. You can implement with Configurate, your internal team, or another partner.

Your next step

Tell us about your Shopify project.

Describe the problem you want to solve or the feature you want to build. We’ll discuss the requirements and suggest where to start.